Pucci Opens in Miami

Emilio Pucci (Florence, Italy) has opened a 1728-square-foot boutique in Miami’s Design District, which follows the unveiling of a Manhattan flagship in November, reports Women’s Wear Daily. This is the brand’s third location in southern Florida.

“Florida has historically been a strategic market for us, so we’re especially happy to have such a unique store in this very singular neighborhood,” Emilio Pucci president and ceo Alessandra Carra told WWD. “The new opening is an important step in the development of our business in the U.S.” In the region, the company has six boutiques. The brand is carried at Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue and Nordstrom, as well as a large number of high-end specialty stores.

Art Deco-era pastel and tropical hues evocative of Pucci’s prints stand out on furnishings and decor in the new venue. Brass totems spelling Pucci – an homage to props the namesake founder of the brand used in one of his first fashion shows – mark the store, as well as high-gloss brass fixtures and distinctive, purple-veined Breccia dei Medici marble reminiscent of Palazzo Pucci in Florence.