Rent the Runway Goes Pop-up

Los Angeles-based Rent the Runway, an online designer dresses and accessories rental retailer, will open its first pop-up shop in Los Angeles for the Valentine’s Day holiday.

“It is important to host both an online and offline experience for our members and differentiate Rent the Runway from the typical retail environment,” says ceo and co-Founder Jennifer Hyman. “Rent the Runway is based on accessibility to luxury fashion and a retail environment is taking that one step further by providing women the opportunity to experience new designer brands with the help of personal stylists.”

The pop-up shop will offer hundreds of designer dresses and accessories available to try on and rent. Additionally, Lancome makeup artists will be on hand to provide makeup touch-ups for all customers to create a full head-to-toe look. It will run for three days leading up to February 14.