Explore how and why brand experience across all retail touchpoints should add value for the customer and enhance the perception of the brand. During their session, “Retail, Attract, Transact: How to Create a Branded Customer Experience”, Tishler and Lacroix shared how the right experience provides what the customer wants, rather than allowing the limitations of the environment to dictate what the customer can expect. Attendees at VMSD’s 2015 International Retail Design Conference (IRDC) in Austin, Texas, learned how to better understand customer needs and align the environmental experience with customer expectations. For more details about IRDC 2016, Sept. 13-15, in Montreal, visit IRDConline.com.