Connect with us

Architecture and Facades

mm

Published

on

The U.K. has been awash with Union Jack flags this year in the run-up to celebrations for the Queen’s Diamond Jubilee: 60 Years on the Throne. A weekend of events led up to the grand celebration on June 5. Retailers throughout the country created in-store and window displays to mark the occasion.

Several upscale merchants concentrated on using their windows to tell elaborate stories. Among the highlights were department stores Harrods and Selfridges. Harrods used the entire front of its building, the longest in the London capital, to showcase an array of crowns and coronets, each designed by a different brand or designer. Selfridges, in contrast, chose to use each of the windows at its Oxford Street flagship to illustrate facets of British life over the past 60 years, ranging from punks to tea-drinking construction workers.

One of the most show-stopping displays was at department store Harvey Nichols, which turned the windows at its London store into individual mom-and-pop storefronts.

As the nation took a four-day weekend, retailers were expecting payback for their efforts in the form of ringing cash registers. Hail to the Queen!

Advertisement

SPONSORED VIDEO

Embracing Whole-Brained Thinking in the Design Journey

Strategy needs creative, and creative needs strategy—yep, having both is really the only way of unifying all disciplines with a common vernacular with an eye toward building a strong creative vision that is foundational to the processes. Hear from Bevan Bloemendaal, former VP, Global Environments & Creative Services at Timberland, how to connect the dots between disciplines, claiming and creating a clear differentiation for the brand and ensuring that any asset (experience, product, ad, store, office, home, video, game) is created with intention.

Promoted Headlines

Advertisement

Advertisement

Subscribe

Advertisement

Most Popular