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Sarah Jessica Parker Opens New NY Flagship

West Village locale replaces closed one on 54th Street

Published

1 year ago

February 13, 2023

VMSD Staff

Sarah Jessica Parker Opens New NY Flagship — Sarah Jessica Parker. Credit: Sean Reynolds (CC BY 2.0)

Sarah Jessica Parker. Credit: Sean Reynolds (CC BY 2.0)

Sarah Jessica Parker’s newest flagship store has opened in New York. The new SJP Collection shoe boutique is in West Village, at the corner of Bleecker and Perry. It replaces a store on 54th Street that was shuttered last summer.

As reported previously, the latest locale is down the block from the apartment that Parker’s character occupied in Sex and the City. She currently stars in And Just Like That, a sequel to the “Sex” series.

As seen in posts about the new store on Parker’s company’s Instagram account, the pink interior features ’70s-inspired decor, vintage light fixtures and plush carpeting.

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A post shared by SJP by Sarah Jessica Parker (@sjpcollection)
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Created by Parker and longtime friend/designer Eric Hughes, the boutique is filled with SJP shoe styles, all handmade in Italy, as well as such accessories as fragrances, candles and travel bags.

In addition to the New York store, the SJP Collection has stores in Las Vegas; Edmonton, Canada; Dubai (2); and Qatar. SJP merchandise is also available at a variety of other retailers, including Bloomingdale’s, Browns and Estis, as well as online at Amazon and other sites.

VMSD Staff

Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

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