Headlines

Searching for Kohl’s

Retailer topped Google’s search list for 2013

Published

10 years ago

December 26, 2013

steve kaufman

Kohl’s Corp. (Menomonee Falls, Wis.) was the most-searched-for retail brand of 2013, according to Google.

Unfortunately, according to the report, Kohl's was searched for because of “reasons the struggling company would probably rather not talk about.” For example, said Google, “Kohl’s search mentions peaked during a week in November when police officers shot a man in a Kohl's parking lot in Illinois to prevent an alleged shoplifting.”

Similarly negative interest surrounded Google’s Number Two searched-for retailers, JCPenney Co. Inc. (Plano, Texas). “Like Kohl's, JCPenney had a 2013 it would rather forget. The company canned ceo Ron Johnson in April . . . and redesigned its logo so many times that consumers no longer recognized it.”

Filling out the Retail Top 10 were Nordstrom, Forever 21, Victoria’s Secret, Old Navy, Macy’s, American Eagle, Nike and Dillard’s.

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