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Sears Sleepover for 10 Lucky Shoppers

Retailer holds contest for the most creative holiday shopping tips

Published

19 years ago

November 22, 2004

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Sears Roebuck & Co. (Hoffman Estates, Ill.) held an “Extreme In-Store Sleepover” for 10 award-winning self-admitted “shopping fanatics” over the weekend.

The 10, winners of a contest in which they were asked to submit their best, most creative day-after-Thanksgiving shopping tips, were given $5000 and free rein at the Sears store at Woodfield Mall (Schaumburg, Ill.). On Thursday and Friday, November 18 and 19, from 9 p.m. until dawn, the contest winners roamed the store piling up holiday gift merchandise. Between purchases, they were given manicures, some expert gift-giving advice and treated to popcorn and hot chocolate while watching holiday classics on the store’s big screen TVs. Those that wanted to sleep had their choice of nearly two dozen beds in Sears’ mattress department.

“We wanted to provide a once-in-a-lifetime experience for those dedicated shoppers who navigate through the holiday gift-giving season with flare and ease,” stated Sean Lee, store general manager at Sears Woodfield Mall.

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