Specialty Non-Apparel

Shape Shifter

Melissa Shoes' multifaceted seasonal installation forms a dynamic in-store focal element

Published

9 years ago

January 25, 2016

This light-bending, avant-garde installation, created by SoftLab (New York) for Melissa Shoes’ SoHo, New York, boutique, was inspired by the upscale footwear brand’s winter collection, dubbed Star Walker. The asymmetric structure’s form takes cues from the exquisite beauty of geological crystals, and its geometric aluminum frames – comprising upwards of 400 custom-cut pieces – are adorned with iridescent kaleidoscope panels fashioned from dichroic acrylic film, generating more than 50 unique cells that change color and reflectivity depending on the viewer’s vantage point.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design