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Shoppers Expecting More AR Experiences From Brands: Survey

Along with more AR retail experiences, consumers are also looking for virtual shopping assistants

Published

3 months ago

February 16, 2024

VMSD Staff

PHOTO: ISTOCKPHOTO

Consumers are expecting their favorite retail brands to offer more augmented reality (AR) shopping experiences in the future, according to a new survey by ConsumerX.

The survey asked participants what online shopping experiences they expect their favorite brands to offer in the future. Along with AR, shoppers are also expecting more virtual shopping assistants to help them with purchases in addition to more live streaming from their favorite brands.

The top choices from consumers are:

Augmented reality – 35.6 percent
Virtual shopping assistants – 31.7 percent
Live shopping – 31.3 percent
Shopping commerce – 27.9 percent

Find the full rankings of the survey here.

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