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Target Introduces Products Priced at Less than a Dollar

Under a new private label brand, the big box retailer will offer almost 400 items

Published

3 months ago

February 15, 2024

VMSD Staff

iStock/hapabapa

Target (Minneapolis) announced Thursday the launch of its new private label brand, dealworthy, which will offer almost 400 products starting at less than 1 dollar with most products no more than 10 dollars.

The products are considered by the retailer to be “everyday basics” and span home essentials, toiletries, accessories, apparel, beauty and electronics.

Items will start hitting shelves later this month and on Target’s website, with new and expanded products to come throughout the year and into 2025.

“We know that value is top of mind for consumers, and dealworthy, backed by our owned brand promise, will not only appeal to our current guests but position us to attract even more new shoppers to Target,” said Rick Gomez, Executive Vice President and Chief Food, Essentials and Beauty Officer at Target.

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