Headlines

Shopping Center Foot Traffic Reaching Pre-Pandemic Levels

S&P, among other analytic firms, has been tracking foot traffic for malls, shopping centers and outlets

Published

4 years ago

August 21, 2020

VMSD Staff

Foot traffic at U.S. malls and shopping centers is reportedly reaching pre-pandemic levels, according to S&P Global Market Intelligence (New York), based on mobile data gathered by Airsage (Atlanta), Retail Dive reports.

S&P reports that traffic to REIT-owned malls was down 15 percent year over year while outlet traffic was a little higher than 2019 levels in the week ending August 9. Macerich and Taubman Centers are reportedly the slowest to rebound with traffic down 25 percent.

Another analytics firm, Placer.ai (Los Altos, Calif.), says that shopping center traffic is still down roughly 27 percent year over year, though their tracker does show improvement from May through early June.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design