Ever stood in the middle of a mall wondering where you could find the perfect pair of heels to complement the new dress you just bought? Or the closest place to buy your favorite cologne? Los Angeles-based Westfield Group is helping shoppers simplify that search at its 55 malls with a product search feature on its free Westfield App.
Using Google Commerce Search, shoppers can browse the merchandise offerings via their smartphones. For example, a Westfield shopper could enter “gold sandals” in the search bar and see a list of sandals available from the various retailers located in the Westfield shopping center. Product results can also be sorted by relevance, retailer and price.
“Whether the shopper is looking for a very specific product or general back-to-school merchandise, the ability to search retailer products effortlessly is of real benefit,” says Gary Williams, senior executive vp, management and marketing, Westfield.