Headlines

Staples Launches New Campaign

Targets small business customers

Published

10 years ago

February 9, 2015

Staples (Boston) launched a national ad campaign Sunday aimed at small business customers. Television, radio and online spots will illustrate how the retailer can help small business owners succeed and save money on office supplies.

The campaign, according to Ad Age, extends from Staples’ rebranding effort launched last year. The rebranding campaign has been anchored by the “Make More Happen” tagline and pushes the brand’s expanded merchandise categories.

The new ads will feature the “Staples Guy,” a store associate who assists small business customers.

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