Headlines

Starbucks Reserve Roastery Flagship Opens

Targets high-end coffee aficionados

Published

9 years ago

December 5, 2014

Sarah Whitman

Starbucks (Seattle) has opened its Starbucks Reserve Roastery flagship today in Seattle’s Capitol Hill neighborhood.

The 15,000-square-foot unit is intended to attract affluent coffee drinkers who desire both high-end blends and amenities. The store offers designer foods and craft coffees, including Reserve coffee, which is sourced in small batches and sells for more than $20 a pound. Part retail store, part manufacturing facility and part theater, the store intentionally evokes the “chocolate room” where Augustus Gloop met his fate in the classic movie Willy Wonka & The Chocolate Factory, reports The New York Times.

Starting next year, Starbucks plans to open 100 “Reserve-only” locations around the globe, according to Bloomberg.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design