Strong Easter Sales Expected

Easter sales are expected to reach $13 billion, according to the National Retail Federation’s 2010 Easter Consumer Intentions and Actions Survey, conducted by BIGresearch. Consumers will slightly increase their holiday spending this year with the average person shelling out $118.60, up from $116.59 last year.

“With signs of spring popping up everywhere, shoppers are eager to get their hands on bright, colorful Easter merchandise,” says NRF president and ceo Tracy Mullin. “Warmer weather and special holiday promotions are the perfect mix to get people out of their homes and into stores as spring approaches.”

Breaking down the sales total, the survey found most people will spend on average $17.29 on candy, $18.16 on gifts, $19.03 on clothing, $7.84 on flowers and $6.34 on decorations. The biggest expense will be food, with average consumers spending $37.45.

More than 64 percent of these purchases will be made at discount stores, while department stores rank second in top shopping destinations. Specialty stores, including florists or gift/greeting card stores, are third.