Headlines

Superdry Debuts Berlin Flagship

New location is 30,000 square feet

Published

7 years ago

December 12, 2016

amccorq

British high-street brand Superdry (Cheltenham, U.K.) opened a global flagship in Berlin. The new location spans three floors and is 30,000 square feet, according to Women’s Wear Daily.

“We were very U.K.-based until a couple of years ago,” said CEO Euan Sutherland. “We’ve expanded into Europe, and Germany is the biggest expansion country, being the second largest market in the world now. It’s very important to invest into Germany and this store is our biggest in the world.”

The retailer also has plans to open locations in Münster, Germany, and San Francisco.

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