Tensator's Virtual Assistant Ultra Enables Exciting In-Store Opportunities

MILTON KEYNES, UK and BAY SHORE, NY, April 2, 2013 – Tensator, the world leader in customer journey management, today announced it has unveiled an exciting new addition to its Virtual Assistant portfolio, the Tensator Virtual Assistant Ultra, which is set to revolutionize in-store promotions for the retail sector.

The Tensator Virtual Assistant Ultra has been designed with retailers specifically in mind and has the smallest footprint available on the global market. At just 20 inches x 20 inches, it can fit almost anywhere within a store, presenting retailers with endless promotional possibilities, a flexible point of difference to help increase profits and efficiency, and the ability to generate extra revenue by directly influencing consumer behavior.

Part of the Tensator Virtual Assistant product line, the Ultra edition is a next generation digital signage solution. It uses cutting-edge technology to project an image and create the illusion of a real person to convey a consistent brand message, impart key information and highlight products and promotions. However, retailers now have an additional option able to fit neatly within an aisle or as part of the aisle end caps, meaning it can be placed directly next to the products it is promoting for the first time.

The base unit of the Ultra is made up of interchangeable covers, creating a full surround or three-sided wrap if placed flush against a wall. This makes it ideal for advertising and promotion, and further opens up the opportunity for retailers to rent the product as a promotional tool to brands, creating lucrative additional revenue streams.

Other key features of The Tensator Virtual Assistant Ultra include:

• Scalable technology incorporating a platform onto which new technologies and enhancements can be added, providing a lower cost of ownership.
• A solid state-of-the-art digital signage grade networkable media player, allowing the unit to run 24/7, if required.
• Bose sound with voice-tuned amplification.
• A lockable wheel-mounted unit, allowing it to be easily moved to other areas of the store.
• A proximity sensor as standard. Messages are delivered only when there are people within 10 feet of the unit, ensuring