Headlines

Texas Grocery Debuts in Former Flour Factory

Regional grocer H-E-B (San Antonio) has given a 70-year-old building its third lease on life. Its newest store, Nutty Brown H-E-B, in southwest Austin, Texas, is housed in a building that was first a flour mill and candy shop, and in more recent decades a music venue. That history is on prominent display at the 107,000-square-foot store, which incorporates building materials and showcases memorabilia from its past.

Throughout the store, H-E-B incorporated materials such as red brick from the original brick oven used at Nutty Brown Café. The H-E-B design team also designed a tribute wall that includes vintage photography and colorful iconography inspired by original signage such as the blue “Welcome” awning and a Cowboy neon sign.

Mike Farr, who owned the Nutty Brown Café & Amphitheatre, which operated as a music venue for more than two decades, gifted more than 15 signed guitars from legendary Texas musicians who once graced the stage. The store has the historic memorabilia displayed at both entrances.

Crafted to fit in the fabric of the surrounding communities of Bear Creek, Cedar Valley and Dripping Springs, the location’s exterior design embraces the Hill Country aesthetic. Two entry towers and a large section of windows above the check stands area allow for an abundance of natural light, and several native trees were added to the landscape.

“This is a special store at an iconic site, and we are excited to preserve and showcase the history of such an important landmark as well as provide a unique shopping experience our loyal customers will be proud of for decades to come,” said Sarah Longoria, Nutty Brown H-E-B Top Store Leader.

Privately held H-E-B operates about 325 stores in Texas, and about 60 more in Mexico.

Click here for more on how other regional grocers are incorporating local touches into their stores to make them more memorable for shoppers.

VMSD Staff

Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

Recent Posts

Lighting Design International Celebrates Renowned Designs for Harrods 175th Anniversary

The relationship LDI built with Harrods has led to a deeper understanding of the most…

2 days ago

MG2 Launches MG2 Advisory Offering Strategy and Insight Services for Retail Markets

Award-winning retail strategist Melissa Gonzalez spearheads new advisory service for MG2

2 days ago

Planting the Seeds to Generational Retail Success

Hicks Nurseries looked to improve its customer experience through insights and design

2 days ago

Grey/Ven Announces East Coast Launch

First brick-and-mortar flagship store opens in East Hampton this weekend

2 days ago

TJX Could Grow by Another 1300 Stores

Top exec shares that prediction in wake of latest quarterly results

2 days ago

Counterfeit Goods Could Rise 75% by 2030: Study

One in 20 dollars spent at start of next decade could be on fake products

3 days ago

This website uses cookies.