Texas Grocery Debuts in Former Flour Factory

Regional grocer H-E-B (San Antonio) has given a 70-year-old building its third lease on life. Its newest store, Nutty Brown H-E-B, in southwest Austin, Texas, is housed in a building that was first a flour mill and candy shop, and in more recent decades a music venue. That history is on prominent display at the 107,000-square-foot store, which incorporates building materials and showcases memorabilia from its past.

Throughout the store, H-E-B incorporated materials such as red brick from the original brick oven used at Nutty Brown Café. The H-E-B design team also designed a tribute wall that includes vintage photography and colorful iconography inspired by original signage such as the blue “Welcome” awning and a Cowboy neon sign.

Mike Farr, who owned the Nutty Brown Café & Amphitheatre, which operated as a music venue for more than two decades, gifted more than 15 signed guitars from legendary Texas musicians who once graced the stage. The store has the historic memorabilia displayed at both entrances.

Crafted to fit in the fabric of the surrounding communities of Bear Creek, Cedar Valley and Dripping Springs, the location’s exterior design embraces the Hill Country aesthetic. Two entry towers and a large section of windows above the check stands area allow for an abundance of natural light, and several native trees were added to the landscape.

“This is a special store at an iconic site, and we are excited to preserve and showcase the history of such an important landmark as well as provide a unique shopping experience our loyal customers will be proud of for decades to come,” said Sarah Longoria, Nutty Brown H-E-B Top Store Leader.

Privately held H-E-B operates about 325 stores in Texas, and about 60 more in Mexico.

Click here for more on how other regional grocers are incorporating local touches into their stores to make them more memorable for shoppers.