The House Of LR&C Opens First Airport Location

The House of LR&C (Seattle), the fledgling fashion house of NFL Super Bowl champion Russell Wilson and Grammy winning singer/songwriter Ciara, has opened its first-ever airport store. The 500-square-foot locale, created in partnership with kiosk operator Hudson (East Rutherford, N.J.), is in Denver International Airport’s Concourse C.

The new store features such interactive elements as Flowcodes, allowing for digital exploration and an omnichannel experience. By scanning the Flowcodes with their cellphones, travelers can learn more about the product and its materials, browse additional styles and colors, and unlock exclusive content. With the support of the technology, Hudson team members working in the store can serve as brand ambassadors and stylists, creating an even more personalized experience for travelers.

“More than ever, we’re hearing from our travelers that they are looking for products that are ethically and responsibly made,” said Brian Quinn, Executive VP and Deputy CEO of Hudson. “As a hallmark of sustainable fashion, The House of LR&C is the ideal partner to meet that demand and show how our ESG commitments under our Destination 2027 strategy touch every part of our business.”

Said Wilson: “My Good Man Brand is designed for the man leading a life on the go who is looking for clothing and footwear that’s versatile, stylish and good for the planet. With the opening this store, we’re now able to service our home airport and offer travelers and the people of Denver elevated, sustainable essentials that are perfect for travel days, gifting and beyond.”

Founded in 2020, the business – whose acronym stands for Love, Respect & Care – currently has two other stores: at the Denver Park Meadows in Lone Tree, Colo., and the Factoria Outlet Mall in Bellevue, Wash.