FIRST PLACE – IN-STORE ACCESSORIES/BEAUTY/SHOES PRESENTATION
Smart Wool footwear launch
Timberland, multiple locations
Timberland wanted a display to introduce its Power Lounger footwear in 600 select footwear locations throughout the country. So the retailer’s in-house design team created a “stage” display that was both economical and impactful.
To reinforce the Timberland brand while introducing the new Smart Wool technology of the Power Lounger line, the unit featured graphics in Timberland’s iconic orange color, laces and lace keepers, like the ones used on the actual footwear. For convenience, the unit was constructed of Sintra and could be converted into both a tabletop and slat wall display.
Design: The Timberland Co., Stratham, N.H.
Bevan Bloemendaal, senior director, global creative services
David Curtis, senior manager, environments group
Jean Wood, fixturing manager
Kevin Bell, fixturing project manager
Andrea Turgeon, senior graphic designer
Scott Landry, copy manager
Fixtures: WL Concepts & Production Inc., Uniondale, N.Y.
Mark Steele Photography, Columbus, Ohio