FIRST PLACE – IN-STORE HOME GOODS PRESENTATION
Design Quarter
Woolworths, Johannesburg, South Africa
Woolworths South Africa began repositioning itself as a leader in total home decor by creating standalone home, food, restaurant and wellness spa departments, relying on lifestyle-driven presentations.
Judges were most impressed with the beachware and outdoor furniture in-store presentations, citing the big visual elements and bright color palette.
“It's not overly themed but it does give the idea of the outdoors,” said one judge.
The panel of judges also appreciated the rhythm of the merchandise presented along the perimeter wall's top shelf.
“There's great balance between design and visual,” commented one.
Design: Woolworths Ltd., Cape Town, South Africa
Charmaine Huet, head of marketing and store design
Errol Solomon, store design and visual merchandise executive
Charles Fourie, architecture and project executive
Kevin Clowes, store designer
Outside Design Consultant: R+L Architects, Cape Town, South Africa
Geoff Sales, architect and partner
Ceilings: BM Interiors, Cape Town, South Africa
Al Clad, Johannesburg, South Africa
Fixtures: Designamite, Cape Town, South Africa
BM Interiors, Cape Town, South Africa
AMD Engineers, Cape Town, South Africa
PAN African, Johannesburg, South Africa
Fabrinox, Cape Town, South Africa
Shello, Cape Town, South Africa
Al Clad, Johannesburg, South Africa
Flooring: Taaf Hamman, Cape Town, South Africa
Lighting: Group 5, Cape Town, South Africa
Mannequins/Forms: Hollywood Displays, Johannesburg, South Africa
Signage/Graphics: Jeff Art Signs, Cape Town, South Africa
Wallcoverings/Materials: Taaf Hamman, Cape Town, South Africa
Al Clad, Johannesburg, South Africa
Andy Christowitz, Razor Pics, Johannesburg, South Africa