Specialty Apparel

Timberland

VM+SD 13th Annual International Visual Competition Winner

Published

18 years ago

August 8, 2006

Anne DiNardo

FIRST PLACE – IN-STORE ACCESSORIES/BEAUTY/SHOES PRESENTATION
Smart Wool footwear launch
Timberland, multiple locations

Timberland wanted a display to introduce its Power Lounger footwear in 600 select footwear locations throughout the country. So the retailer’s in-house design team created a “stage” display that was both economical and impactful.

To reinforce the Timberland brand while introducing the new Smart Wool technology of the Power Lounger line, the unit featured graphics in Timberland’s iconic orange color, laces and lace keepers, like the ones used on the actual footwear. For convenience, the unit was constructed of Sintra and could be converted into both a tabletop and slat wall display.

Design: The Timberland Co., Stratham, N.H.
Bevan Bloemendaal, senior director, global creative services
David Curtis, senior manager, environments group
Jean Wood, fixturing manager
Kevin Bell, fixturing project manager
Andrea Turgeon, senior graphic designer
Scott Landry, copy manager

Fixtures: WL Concepts & Production Inc., Uniondale, N.Y.

Mark Steele Photography, Columbus, Ohio

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design