Headlines

TJX Introduces HomeSense to US

The company will debut the brand later this year

Published

7 years ago

May 19, 2017

TJX (Framingham, Mass.) announced it will open a handful of HomeSense stores this year, with the first U.S. location planned to open this August. The company has not identified how many total stores will open, but did say that one of the locations will be in Framingham, Mass., where the company currently operates a HomeGoods location.

The new store is meant to complement HomeGoods stores rather than compete with them. While the company did not say how they will be different from HomeGoods stores, it did say that the product selection and shopping experience will be “dramatically different,” reports HomeWorld Business.

The company has already introduced the HomeSense stores to Canada. The first opened there in 2001, and there are about 100 HomeSense stores currently in operation throughout the country.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design