Trans World Marketing Taps New Senior VP

(PRESS RELEASE) EAST RUTHERFORD, NJ – Custom display manufacturer Trans World Marketing has announced the hiring of Robin Jimerson as Senior Vice President of Marketing and New Business Development. Robin will spearhead the company’s marketing and new business development efforts. The hiring is part of a plan to bolster and support marketing and sales efforts around Trans World’s rebranding.

Robin is a veteran of the point of purchase industry. She brings 25+ years of sales experience producing successful merchandising programs for top brands and retailers. She has spent the last 10+ years mentoring and leading sales and marketing teams. Robin will be based in Pittsburgh, Pennsylvania and will oversee the transformation of the Trans World brand.

William V. Carafello, President stated, “After an extensive search we are pleased to announce that Robin Jimerson has joined Trans World in a new role designed to assist our clients by innovating the shopping experience using meaningful retail insights and strategies.”

Trans World is an industry leader in the design, development and execution of in-store merchandising programs and interactive technology. Translating retail strategy into shopper experiences has been our mission for over 50 years.