Upscale Japanese Restaurant Set for Beverly Hills

The Rosewood Residences Beverly Hills will be home to a combined Japanese steakhouse and izakaya in 2027. Plans for the 12,000-square-foot high-end dining destination were disclosed by hospitality group Noble 33 (Plano, Texas), whose other concepts include Toca Madera, Sparrow Italia and 1587 Prime. (The latter is an American steakhouse concept created in partnership with NFL star players Patrick Mahomes and Travis Kelce.)

“The goal for Noble 33 has always been to expand across different cuisines, exploring how we can thoughtfully incorporate global dining experiences which have long inspired us as a point of departure for our menu,” says Noble 33 Co-Founder and CEO Mikey Tanha. “For Rosewood Residences, we’re introducing Los Angeles to our take on Japanese dining, anchored by the precision and immersive experience of a classic Noble 33 steakhouse.”

The restaurant will be on the ground floor of Rosewood Residences Beverly Hills at 9900 S. Santa Monica Blvd. It marks the hospitality group’s first foray into Japanese-inspired dining.

The space is being created by Noble 33’s in-house design, led by co-founder Tosh Berman. In its news release on the project, the company said its interiors “will channel rich transportive elements of traditional Japanese design reimagined with a bold, contemporary point of view.

“Warm, layered wood paneling and coffered ceilings establish an intimate, enveloping tone, while soft, golden lighting washes over leather banquettes and tailored seating. The space is anchored by a central bar and open sushi counter, bringing movement and energy to the room, while more private areas feel ceremonial, framed by shoji screens, samurai armor, and curated weapon displays.
“Large-scale artwork and bespoke millwork add depth and storytelling throughout. Rather than strict minimalism, the design flips traditional Japanese restraint on its head, embracing richness, color and layering to create a space that feels dynamic, immersive and distinctly elevated.”

Said Berman: “We’ve had our Japanese concept in the works for several years and were waiting for the right location to bring it to life. With 12,000 square feet, the space allows us to fully execute the design vision and create something unlike any other Japanese restaurant in the city.”