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Walmart (Bentonville, Ark.) has begun pulling 50-foot tractor trailers up to a few of its stores’ parking lots to test a new VR experience that centers on a “How to Train Your Dragon” theme. The application was created by Walmart subsidiary Spatial&, a tech company it acquired this time last year, under its Store No. 8 incubator.

Customers partaking in the experience sit in VR-powered chairs and wear VR headsets, so they can see, smell and feel sensations that make them feel like they’re actually in the movie, according to Business Insider.

Walmart hopes to use the technology for future applications, letting users test camping gear or even cutting back on large displays in favor of immersive, product-integrated concepts.



MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design

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