What would be the worst possible design for a shop window?

Messy Layout

A good window display can highlight the advantages of the products, and there are always not many unimportant display elements, but instead, a large blank will be left and the level of the window can be effectively conveyed to the audience. The messy window design would make retail pedestrians tired, let alone shopping in the store.

Unoriginal Window Display Props

Creativity is what every designer is pursuing, and good ideas are generated by continuous accumulation and communication. Especially in the production of window props, they are usually made from many discarded items, and the combination of groups in the display are usually adopted in visual merchandising.

Taking no Account of Lighting

No matter how good the display work can be, if without the excellent lighting, the artistic expression of the window can not be expressed effectively. If the window lights at night can attract consumers, the store consumption rate will be increasing at the meantime.

Window Design Lacking Theme

In west, window designers are more adept at creating themed window displays with some events, or creating some themes that fit the brand's characteristics, so as to decorate the window, or refresh it. Such an approach will not only keep the store's continuous passenger flow increased, but also solve the problem of lacking creativity.

Thinking Little of Display Details

A professional visual merchandiser always puts the display details in the most important position. An extra line will affect the overall aesthetics of the window design. Taking the picture below for example, the ladder that appears in the window is not that attractive.

Clothing Mixing does not Match Brand Positioning

Shop window is designed for selling goods, and the style of the clothing needs to match the theme of the window. The window display of the clothing is not a simple match, what’s more, it is a brand positioning, and the theme echoes.

But if you want to find more about how to create an attractive and avoid establishing the worst window displays that we mentioned above, please try to contact us, DM Window Display, a bespoke window display projects manufacturer from China.

Or drop me some notes about other tips: info.dm@displayformore.com.