Headlines

Zara Opens London Pop-Up

Temporary store is focused on click-and-collect services

Published

6 years ago

January 26, 2018

Zara (Arteixo, Spain) opens a pop-up shop concept store in London today.

The 2152-square-foot store focuses on click-and-collect services, accommodating online purchases, returns and exchanges. It is also the first Zara store to offer a dedicated online section.

Chairman and Chief Executive Officer of Zara’s parent company, Inditex (Arteixo, Spain), Pablo Isla said, that the pop-up marks “another milestone in our strategy of integrating stores with the online world, which defines our identity as a business.”

The store also features various technology-enhanced elements to improve the customer service and runs on a smart system, which aims to reduce emissions and save energy, reports Women’s Wear Daily.

The pop-up will run through May while its nearby flagship store undergoes renovations and reopens.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design