Headlines

Facebook Scales Back its Virtual Reality

The company is closing many Oculus demo stations inside Best Buy

Published

7 years ago

February 9, 2017

Facebook (Menlo Park, Calif.) is closing about 200 of its 500 Oculus virtual reality demo stations inside Best Buy (Richfield, Minn.) locations around the country. Stores that will no longer offer demos will still sell the Oculus equipment.

According to Business Insider, customer interest in the demos was low, contributing, in part, to the decrease of in-store demo stations.

The retailer first began demoing the Oculus equipment in April 2016 with 48 stores, and by August, it expanded the demo stations into 500 stores.

Facebook purchased Oculus in 2014 and may be considering creating its own permanent storefronts to sell and demo virtual reality equipment.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design