Headlines

Bon-Ton Increasing Locally Inspired Shops

Retailer doubling the number of its “Close to Home” in-store shops

Published

7 years ago

February 9, 2017

Bon-Ton (Milwaukee) will be expanding its “Close to Home” in-store shops to at least 100 more stores after testing it in 45 stores nationwide. The Close to Home test shops rolled out last fall and found that sales were twice as high as had been projected.

The in-store shops feature locally made or themed merchandise and were curated by regional merchandising teams to reflect “a hometown shopping experience,” reports Journal Sentinel.

It hopes to have Close to Home shops in at least 150 of its stores by mid 2017. As the shops expand into new stores, the company plans to add in more custom-designed clothing and one-of-a-kind creations, such as artwork and jewelry.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design