Fendi Opens Rodeo Drive Flagship

Fendi (Rome) has opened a new flagship on Rodeo Drive in Beverly Hills, Calif., reports Women’s Wear Daily. The two-storied, 6100-square-foot boutique opened yesterday and replaces a smaller store on the same street.

Among its notable features, the store’s design includes a staircase of Navona travertine steps, a floor-to-ceiling display of patchworked furs, and a wall near the entrance constructed of 25,000 bronze spikes where the company’s Peekaboo and Baguette bags are hung on display. Sketches and photographs by Karl Lagerfield decorate some of the interior walls.

The new space offers 3500 square feet of selling space (which is 1100 square feet larger than its previous Rodeo Drive location). It also includes a new men’s collection and an expanded women’s collection.