Get Your VM Game On

The retail sales floor is a battlefield: Each brand fights for the same groups of customers and wants to ensure its merchandise is ideally showcased. To win the retail war, merchants must maintain a strong product presentation to set themselves apart from the competition, says Paul Russell, a visual merchandising and retail-marketing executive and author of “Field Visual Merchandising Strategy.”

In his new book, Russell offers a detailed guide to developing and executing a national field-merchandising strategy, covering key areas such as developing a game plan, selecting the right merchandising service organization, team training, merchandising standards and launching the initiative. He cites examples from a range of retailers – from fashion chains to small outlets – to provide real-world insight into how tactical VM works.

To purchase a copy of “Field Visual Merchandising Strategy,” go to koganpageusa.com/product/Field-Visual-Merchandising-Strategy.