Special Reports

Immersive Retail: Cineplex Entertainment

Learn more about this engaging concept at IRDC 2015

Published

9 years ago

July 28, 2015

Betsy Smith

Immersive Retail: Cineplex Entertainment

How do you make a movie theater experience more immersive? Cineplex Entertainment (Toronto) did it with a VIP lounge so thoughtfully designed, so plentiful in customer touchpoints, you almost forget there’s a theater attached.

Learn about this unique project – as well as engaging new concepts for retailers Blackstone Shooting Sports and Luxottica – at the International Retail Design Conference (IRDC, September 9-11, Austin, Texas), in a “Power Track” devoted to immersive retail.

In “Retail, Attract, Transact: How to Create a Branded Customer Experience,” Bill Tishler, vp, design and construction, Cineplex Entertainment, and Jean-Pierre Lacroix, president, Shikatani Lacroix Design (Toronto), will discuss understanding and providing what the customer wants, rather than letting the limitations of physical space and technology dictate what the environmental experience can be.

For more information about this year's International Retail Design Conference (IRDC), taking place in Austin, Texas, Sept. 9-11, please visit irdconline.com.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design