Macy’s to Renovate Brooklyn Store

Macy’s (Cincinnati) is renovating its New York store in downtown Brooklyn over the next three years at a cost of $100 million. The renovation will commence in the next few weeks and the store will remain open while it takes place.

The store is housed in a historic building constructed in 1873, and includes additions built in 1929 and 1947. Harkening architecture of the past, the renovation will add fluted columns and coffered ceilings to the first floor, as well as metal-and-glass canopies over its Fulton Street entrances.

It will also incorporate a number of modern elements, too, including large video and lightbox scenes near escalators that display fashion images and scenes of Brooklyn neighborhoods, reports The Wall Street Journal.

“It becomes important to blend that sense of history with the very modern, to be contemporary,” said Steven Derwoed, the retailer’s senior vp of store design and merchandising. “In our mind, that is what Brooklyn is today, and that’s what New York is today. It’s a meshing of what’s old and new.”