Nars Expands to Europe

Nars (New York) is planning to open its first store in Europe this summer, with a 930-square-foot, two-story flagship planned for London. A definite launch date has not yet been announced. This will be the company’s ninth stand-alone store in the world; six are located in the U.S. and one each in Hong Kong and Malaysia.

The London store will be located at 9 King Street in Covent Garden, and Baron & Baron has been commissioned to design the store’s interior. It is expected to include an experiential launch campaign when the store does officially open, though details were not available about what that would entail.

The store will stock the brand’s professional products and accessories, reports Women’s Wear Daily.