Headlines

Target Offers Carts for Special Needs Children

Rolls out 'Caroline’s Carts' to all locations

Published

8 years ago

February 8, 2016

Target Stores (Minneapolis) has said that in an effort to accommodate the needs of shoppers with special needs children they will begin offering “Caroline’s Carts” at all locations with full-sized shopping carts.

Retailing Today reports the carts are designed by Drew Ann Long, a stay-at-home mother from Alabama. The carts offer a larger than normal seating area for children who have outgrown the seat of traditional shopping carts in order to eliminate the need for special strollers.

The company explained the idea to carry the carts came from a store team member who has a special needs child.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design