Headlines

Six in the City

Sephora parties with popular program premise for 34th Street opening

Published

23 years ago

November 8, 2000

admin1

To celebrate its sixth New York store opening (slated for Thursday), Sephora will invite the ladies to try on a little of their favorite “Sex and the City” character. A highlight of the evening, entitled “Sephora and the City,” will be complementary makeovers that reflect the main characters from HBO's popular series. Guests can choose one of four styles: trendy yet feminine, like “Carrie;” classically beautiful like “Charlotte;” no-nonsense like “Miranda;” or a super-sexy style “Samantha” might wear.

The 10,300-square-foot, two-floor store in Herald Square is designed in Sephora's signature black and white palette, and houses more than 46 skin care lines, 3500 lipstick shades and 375 men's and women's fragrances.

Organizers don't rule out the possibility of one of the real gals stopping in for a “Flirtini,” either.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design