Lighting designer Adam Hayes has won the 19th annual LSI/Gene Moore Award competition, sponsored by Lighting Services Inc (Stony Point, N.Y.).
Appropriately, Hayes, who runs Illuminations by Hayes in New York, won for windows he’d lit for Tiffany & Co. in New York. Moore, for whom the lighting competition is named, is best known for the jewel box windows he created as Tiffany’s vp of window display from 1955-1994.
The annual award recognizes display window designers for creating a “three-dimensional art form” using LSI products. Hayes’ award-winning window, “Under the Sea,” used a school of fish as props for Tiffany’s watches. The window’s colors and bubbles seem to suggest that the fish are actually swimming. Hayes didn’t fill the window with water, of course, partly because light doesn’t travel well through water. But he did set up an acrylic trough to mimic the murkiness of water, with a machine to create the bubbles. He then used tracks of LSI’s low-voltage MR-16s and line-voltage PAR30s, with filters of aqua and silver green, and aimed a small beam of white light directly on the watch.
One of the judges said, “It was particularly clever to have all the fish swimming in one direction except the one with the merchandise.”
“Lighting jewelry is a very precise endeavor,” Hayes says. “You have to move the fixtures around and change the beam spreads – especially with diamonds. A pale blue filter will also bring out the iciness of the merchandise. And with the jewel box-size windows, you have to fine-tune things and pay a lot of attention to theme and background.”
The judges liked Hayes’ work so much that they awarded another one of his Tiffany windows, “Japanese Water Garden,” the first-ever honorable mention in the competition’s history. The other winning entries for 2010 include Shelly Sabel’s “Fall Collection” for the Polo Ralph Lauren New York flagship and Paul Symes’ “Swan Lake” for Fortnum & Mason in London.