Headlines

Batteries Plus Nearly Finished with Remodeling Store Fleet

Digital displays and contemporary fixtures are among the new design features

Published

2 years ago

June 17, 2022

VMSD Staff

Batteries Plus Nearly Finished with Remodeling Store Fleet — Courtesy of Batteries Plus

Courtesy of Batteries Plus

Batteries Plus (Hartland, WI) says that 600 of its locations, or 90% of its store fleet, have undergone its “Project Volt” remodeling effort.

The company says the goal of Project Volt is to communicate its position as a specialty retailer of “more than just batteries.”

Design features of the new or remodeled stores include updated signage that reflects the retailer’s recent rebranding, the implementation of digital displays from Samsung, and the installation of contemporary counters and fixtures.

Batteries Plus says the stores that have implemented the rebranding are outperforming non-rebranded stores by an average of 4%.

Related Topics:Batteries Plus specialty non-apparel

VMSD Staff

Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

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