Headlines

Abercrombie & Fitch Unveils New Store Concept

Its “getaway-themed” design prioritizes omnichannel shopping

Published

2 years ago

August 10, 2022

VMSD Staff

Abercrombie & Fitch Unveils New Store Concept — Courtesy of Abercrombie & Fitch

Courtesy of Abercrombie & Fitch

Abercrombie & Fitch (New Albany, OH) has introduced a store concept that prioritizes omnichannel shopping, opening its first two locations with the new design in Los Angeles and Milan.

“The new getaway-themed aesthetic is a stylish nod to a chic hotel lobby,” the retailer said in a release. Design elements include elevated fixtures and furnishings, wood accent walls and styled spaces dedicated to the categories for which Abercrombie is best known.

Joanna Ewing, GVP & Head of Creative for Abercrombie, said the design of the new stores was inspired by the “getaway mindset” of the retailer’s customers.

“Their love for our denim manifested in a dedicated denim studio. The fitting rooms have been optimized with customizable lighting and chic design elements. Their affinity for travel is captured in the store’s hotel lobby-like vibe, complete with a check-in desk,” she said in a release.

The company says it plans to open more getaway-themed stores around the globe this year and throughout 2023.

VMSD Staff

Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

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