Allbirds to Partner with REI

Allbirds (San Francisco) is partnering with REI (Kent, Wash.) to sell select shoes and products through 41 REI locations and on the retailer’s website, Retail Dive reports.

In an email to Retail Dive, a company spokesperson says, “The two brands, who have a shared focus on sustainability stewardship for better business, are coming together to provide REI customers with more options for sustainable footwear.”

This past February, the footwear brand began expanding its wholesale business, seeking partnerships with “brand additive” retailers as they look to reach more customers both offline and online.

In recent months, Allbirds has created wholesale partnerships with other companies like Nordstrom, Zalando, Athleta and Public Lands. The retailer also currently operates 55 of its own brick-and-mortar stores.