Headlines

Bonobos Opens ‘Guideshop’ in Manhattan

Shoppers don’t leave with purchases

Published

9 years ago

July 20, 2015

VMSD Staff

Online menswear retailer Bonobos (New York) has opened a new store in New York’s Manhattan on Fifth Avenue. The location, along with 17 other concept stores nationwide, are part of the company’s new “guideshop” concept. Three more locations are scheduled to open by the end of this year.

The guideshop works as a showroom for new clothing and allows customers to try on apparel, but they don’t leave the store with purchases. Instead, shoppers’ orders are placed online and delivered to their homes like traditional online shopping.

Business Insider reports the shop will have one of each size, color, fit and fabric available, with items consistently in stock for customers to try.

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