At the inaugural Retail Design Expo, held in London in March, design firm Dalziel and Pow (London) created a fun and whimsical interactive exhibit demonstrating how technology can be used to engage and create shareable content. Screen-printed illustrations sprung to life when touched, uncovering a host of playful animations, data feeds and sounds. Using conductive ink, the interface looks more like a mural than a typical touchscreen, reports the firm.

Building on existing projection-mapping software, typically used to visualize electronic music, the design team layered over animations, sound and interaction. Each of the 48 illustrations tells a different story, whether communicating store stock levels and product information, or the simple interaction of chasing a duck around the canvas.

Check out a video of the installation at vmsd.com.