Headlines

Louis Vuitton Unveils Rodeo Drive Reno

Evokes old and new

Published

9 years ago

February 6, 2015

Sarah Whitman

Louis Vuitton (Paris) has unveiled the long-awaited remodel of its Beverly Hills, Calif., flagship.

Located at the corner of Rodeo Drive and Dayton Way in Beverly Hills, the revamped store is a mix of traditional and trendy, with a classic interior and a somewhat futuristic exterior, according to the LA Times.

The unit features blonde wood floors, brown, geometric-patterned carpets, and fitting room walls lined in woven leather. The three-layer façade consists of louver-like stainless steel ribbons over glass, over squares of white fabric, which manages to both create an indoor/outdoor feeling and evoke the aesthetic of the brand's new creative director Nicolas Ghesquiere, reports the Times.

The store also displays artwork that pays homage to Southern California.

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