Headlines

Mars Buys P&G Pet Food Biz

Candy-maker increases pet portfolio

Published

10 years ago

April 10, 2014

Sarah Whitman

Candy-maker Mars (McClean, Va.) closed a deal Wednesday to buy 80 percent of Procter and Gamble's (Cincinnati) pet food business. The $2.9 billion deal includes brands Iams, Eukanuba and Natura.

Although Mars is better known for its candy products, Mars Petcare is one of the world’s leading pet food and veterinary care providers. The company already owns brands such as Pedigree, Whiskas and Royal Canin as part of its billion dollar petcare business.

The geographic regions included in the acquisition include North America, Latin America and other selected countries. The agreement includes an option for Mars to acquire the business in several additional countries. The companies expect to complete the transaction in the second-half of 2014, subject to regulatory approvals.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design