Headlines

Gap Returns to TV

Early musical ads feature children of Billy Joel, George Harrison

Published

11 years ago

September 17, 2013

steve kaufman

Gap Inc. (San Francisco) has announced a return to television advertising for its Gap retail brand for the first time in four years.

The two earliest campaign videos feature musicians performing modern renditions of songs their fathers made famous. In one ad, Alexa Ray Joel, sings her father’s “Just The Way You Are,” accompanying herself on the piano. In the other, Dhani Harrison sings and plays his Beatle father’s “For You Blue” on guitar. The spots promote Gap’s “Back to Blue” campaign for the brand’s fall denim selection.

Gap ceo Glenn Murphy said the company hasn’t decided whether to run more television ads for the brand during the holiday season.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design