Special Reports

Snack Attack

Checkers prototype makes a pit stop in New York

Published

11 years ago

December 12, 2012

VMSD Staff

Looking for a way to attract franchisees and customers alike to its new prototype restaurant, Checkers Drive-In Restaurants (Tampa, Fla.) set up a restaurant display designed and manufactured by GFX Intl. Inc. (Grayslake, Ill.), at 48th Street and Sixth Avenue in New York. The 16-by-35-foot temporary space offered free fries, burgers and drinks for two days and made a brief appearance on “Fox & Friends” during a Burger Face Off.

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