Department Stores

Holt Renfrew to Launch hr2 in 2013

Units will offer lower-priced alternatives to its luxury stores

Published

12 years ago

October 30, 2012

VMSD Staff

Toronto-based Holt Renfrew is adding a new concept to Canada’s retail landscape in 2013 called hr2.
The first store will open in March in Montreal’s Quartier DIX30 shopping center in a 30,000-square-foot space, followed by a second location in Ontario, Women’s Wear Daily reports.

The company plans to roll out hr2 stores across the country but did not specify how many, according to the WWD article. The concept will carry a different assortment of merchandise than its luxury department stores, including lower-priced or secondary labels from many of the same designers and brands that supply Holt Renfrew with its top-priced lines.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design