Department Stores

JCPenney Partners with NY Baby Chain

Giggle brand merchandise to hit department stores in 2013

Published

12 years ago

October 4, 2012

VMSD Staff

Department store chain J.C. Penney Co. (Plan, Texas) is working with New York-based baby store Giggle to debut an exclusive collection of Giggle-branded merchandise next fall, Crain’s New York reports.

The nine-year-old upscale baby boutique operates 14 locations, including a SoHo flagship. The new line will sell at 537 Penney locations, according to Crain’s, and will range in price from $5 to $15 and toys from $4 to $20, a fraction of the specialty retailer’s typical pricey merchandise.

As part of its reinvention strategy, Penney has announced other kidswear additions, including Disney and Carter's brands.

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